The first Agentic Engagement Engine for live sports.
Understands fandom. Creates experiences. Adapts in real time.
Understands fandom. Creates experiences. Adapts in real time.
In sports,
emotion drives everything.
and culture
moves in real time,
The experiences that matter
stay with fans forever.
JOA's Agentic Engagement Engine understands fan culture, detects what matters, and creates experiences that keep fans coming back.
Engagement. Competition. Culture.
Fight IQ.
Competitive fandom.
Real stakes.
Together with ONE Championship, JOA is turning moments of attention into experiences that become part of combat sports culture.
Co-Founder & CEO
More than 25 years at the frontier of interactive entertainment. Rudy has led teams at Blizzard, Activision, and Disney, co-founded Mythical Games, and is the named inventor on more than 30 U.S. patents in games and digital ownership.
Andy Hubbard
Co-Founder & CTO
A veteran game developer with 20+ years spanning AAA engineering, studio leadership, and game direction. Andy co-founded and led ShortRound Games through its acquisition in 2022 before co-creating NFL Rivals as Game Director, Tech Director, and VP.
Andrew McAlister
Co-Founder & CPO
A product executive with 10+ years building live-service games at global scale. Andrew has led product strategy, game economies, monetization, and live operations for franchises including RuneScape, F1 Clash, Lords Mobile, and co-created NFL Rivals, generating hundreds of millions in player revenue.
